Being in the direct mail marketing business is sorta like being a Toyota Corrolla – been around awhile, very dependable – but lacking a little in the glamour department!
Compared to the newer kids on the block like social media, mobile marketing etc., direct mail often gets the short shrift in discussions of exciting marketing efforts. Well I couldn’t agree less!
Direct mail, when done correctly, can pull very respectable response numbers, have strong R.O.I. and leave a lasting impression on the recipient. Far longer lasting than a text message on the old smartphone!
So if getting from Point A to Point B dependably is more important than just looking good while broken down on the side of the road, consider direct mail to increase sales and bring new customers to your business.