Quick Response Codes or QR Codes consist of a pattern of black squares arranged on a white background. Pick up any item at your grocery store (or anywhere else for that matter!) and you’re likely to find a QR code. In stores the code brings up price, description, shelf location, etc with one swipe of the code scanner – for a streamlined and accurate checkout process.
For marketing, this super-barcode is used quite effectively to take a prospect from a printed mail piece in their mailbox into the digital domain.
QR Codes offer the all-important element in marketing known as ENGAGEMENT.
By including QR codes on your direct mailer you’re offering an easy, interactive channel to begin a dialog. Once a prospect scans the QR Code with their Smart Phone they are whisked away to the digital side of your company. Maybe it’s to a specific webpage on your site or to your latest online video OR they may land on a page that greets them by name (Howdy Fred!)
And here’s where the fun starts!
Because the QR code can contain UNIQUE information about everyone on your prospect list, not only are they greeted by their name, information they may otherwise need to type in (address, city, state, zip code etc.) is pre-populated – again to streamline the engagement process for the prospect. PLUS (and this is a big plus) you can track results of your campaign TO THE PERSON! This allows for highly effective follow up activities such as triggered emails, special offers etc. that turn interested prospects into customers!
How can you effectively use QR codes in your direct marketing efforts?
The possibilities are endless – and surprisingly inexpensive to implement.
QR code marketing campaigns provide you, the marketer, precise measurements of a campaign’s effectiveness and an immediate, simple call to action. QR Codes offer a logical link between your direct mail marketing and your online presence. But most importantly, they Engage The Customer!
Direct Etc. will work with you to develop a direct mail campaign that effectively blends all your marketing efforts. Contact us today for more information.