Social media is a growing and powerful resource for companies to enhance their brand’ offer special promotions and to keep your company engaged with your customers; you need to embrace social media! You can easily see how many promotions are being done by companies on Facebook, Twitter, YouTube, LinkedIn, Pinterest, Digg, etc.
The first step is to set up your social media accounts and develop your company profiles. Now the fun begins! Your company website, blog, Facebook page and Twitter presence must be updated with relevant, new content including images, text and video at regular intervals. These updates reflect the latest information about your company’s products and services.
Social media allows for interactive dialog between your company, your customers and your prospective customers. Hopefully most of this dialog will be positive, but on occasion you may need to respond to a negative comment. Social media is a great way to address a negative situation right away. By being proactive, most people will feel your company is worthy of their trust and their business and that you willingly address and solve problems, rather than ignore them.
Through your Facebook, Twitter, LinkedIn and other social media outlets, customers are able to write testimonials or reviews of their experience with you. Since people are using information they find on Internet and through social media in their buying decisions, it is imperative you embrace social media, or be left behind your competition.
A strong social media marketing campaign will give the opportunity to connect with millions of potential customers from all around the world. It is estimated that by the end of 2012, Facebook alone will have over 1 billion users!
Social media is here to stay. You may need help in determining and implementing your social media strategy. There are many firms that specialize in this area of marketing. You should consider getting expert help to get the most bang for your buck.
More and more brands are using social media to launch new products and promotions. View this recent report on CBS News – http://www.cbsnews.com/video/watch/?id=7416824n&tag=showDoorFlexGridRight;flexGridModule