Turning satisfied customers into advocates of your services, products or brands is a very powerful marketing tool. Every day, the influence of Social Media in purchasing decisions grows exponentially!
Your customers wield tremendous influence over their FaceBook Friends, Twitter Followers, LinkedIn Connections etc. So, how do you turn your customers into your own army of brand evangelists?
Try the old Social Media Four Step!
Do Great Work! Always strive to exceed expectations. A delighted customer will happily tout your business to others. They’ll take great pride in having found such a great company to deal with. They will even make your company part of their own identity. Ever see that Apple logo sticker in the back window of a car (or VW Bus!)?
Engage The Customer! Actively get your customers involved in your product or services. These are the folks you want advocating for you so you better be sure you’re all on the same page! Ask for their opinions about, and recommendations for, improvement to their experience with your company. By engaging your customers in the process, they will feel even more invested in you, and therefore become more willing advocates.
K.I.S.S. – Keep It Simple, Silly! Make it really easy for customers to advocate on your behalf. Provide several simple resources to talk about your company. Have a strong social media plan in place with several outlets for your customers to talk about you. Invite them to “like” you on Facebook and write a recommendation or testimonial.
Ask! Let your happy, delighted customers know that you would greatly appreciate their help in spreading the word about their wonderful experience with your company. Invite them to join your LinkedIn contacts and recommend your services. Have them follow you on Twitter, comment on your blog, Pin you to their Pinterest board – whatever! By developing your company’s social media strategy you’re creating a platform for your advocates to some advocating. Where is your company on the social media spectrum?
Step Four and a Half:
Don’t forget to set up your mostly free accounts up in business directories; i.e. Alexa, Citysearch, Merchant Circle, Yelp, etc. These directories allow you to put in your company background information, contact information and keyword tags for search engines. Once you’re listed on these directories your brand evangelists have yet another place to can tell the world how wonderful you are!