Why Do You Need Social Media Marketing?

Social media is a growing and powerful resource for companies to enhance their brand’ offer special promotions and to keep your company engaged with your customers; you need to embrace social media! You can easily see how many promotions are being done by companies on Facebook, Twitter, YouTube, LinkedIn, Pinterest, Digg, etc.

The first step is to set up your social media accounts and develop your company profiles.  Now the fun begins! Your company website, blog, Facebook page and Twitter presence must be updated with relevant, new content including images, text and video at regular intervals. These updates reflect the latest information about your company’s products and services.

Social media allows for interactive dialog between your company, your customers and your prospective customers. Hopefully most of this dialog will be positive, but on occasion you may need to respond to a negative comment. Social media is a great way to address a negative situation right away. By being proactive, most people will feel your company is worthy of their trust and their business and that you willingly address and solve problems, rather than ignore them.

Through your Facebook, Twitter, LinkedIn and other social media outlets, customers are able to write testimonials or reviews of their experience with you.  Since people are using information they find on Internet and through social media in their buying decisions, it is imperative you embrace social media, or be left behind your competition.

A strong social media marketing campaign will give the opportunity to connect with millions of potential customers from all around the world.  It is estimated that by the end of 2012, Facebook alone will have over 1 billion users!

Social media is here to stay.  You may need help in determining and implementing your social media strategy. There are many firms that specialize in this area of marketing. You should consider getting expert help to get the most bang for your buck.

More and more brands are using social media to launch new products and promotions.  View this recent report on CBS News – http://www.cbsnews.com/video/watch/?id=7416824n&tag=showDoorFlexGridRight;flexGridModule

Google Places Update

As we all know Google is constantly updating their products and search algorithms.  Direct Etc. will keep up with these changes and get the information out to our readers as quick as we can! We know how important it is to the small business owners to keep up with these changes and adjust their business listings on the Internet to advance their brand and continue to grow business.

In an effort to bump up their social network Google+, the search engine has replaced Google Places with Google Plus Local.  When Google Plus launched in 2011, there was a lot of enthusiasm, however, the usage statistics did not keep up with the pre-launch hype.  With replacing Google Places with Google Plus Local, which will also interface with Zagat, Google hopes its 100 million users with start interacting more frequently on the social network and give Facebook more competition.

If you already have a Google Places page, it has been replaced with the new Google+ Local page.  So you don’t need to worry about doing anything with your listing.  Here is a list of changes that have been implemented.

  • The substitution of the new Google+ Local pages for Google Places pages
  • The appearance of a “Local” tab within Google+
  • The integration and free availability of Zagat reviews
  • The integration of Google+ Local pages across Google properties, i.e. search, Maps, mobile
  • Integration of a circles filter to find reviews/recommendations from friends, family and colleagues.

When Google launched Places their hope was that merchants would use it to interact and communicate with their customers and prospects.  This didn’t happen because of the limitations of Places.  Learning from that Google+ Local is much more versatile and social “friendly” with functionality equal to Facebook and Twitter.

These changes will enhance the consumer experience with a relatively small adjustment and learning curve.  Internet users will continue using Google as they have but get the benefit of the richer pages and Zagat ratings.  Millions of local merchants can use the technology to create dynamic pages and content and create greater engagement with customers and prospects.

If you don’t have your Google+ Local page, we encourage you to do so soon.  It’s free and easy to set up.  However, if you need some help, please contact us.