In all of your marketing efforts, the main objective is to get a response. The call to action (CTA) is the most important part of your message of your website, email campaign, direct mail campaign, SMS campaign or pay per click campaign.
The problem with most CTA’s is they are not clear enough as to what your audience will be getting, or they do not stand out enough.
The most common CTA mistakes on websites is a lack of detail. For example, “Buy Now” – Buy What? Or, “Click Here”…and what download a virus? Make your message clear – “Click Here To Sign Up For Our Newsletter” or “Fill Out The Form to Buy Our Video”. The design of your CTA is also important. The CTA should be larger than other elements on the page and use color and contrast to make it stand out.
This is also a problem with Direct Mail, if your printed piece is covered in “Act Now”, “Limited Time Offer”, or “Supplies Are Limited”, this is not a strong message to the consumer who has been seeing these messages over and over and they tune them out. Be clear on what your company is offering, for instance, if you are a pool contractor, you may want to offer free estimate and a $100 off coupon for returning the card. With direct mail it is also very important that your CTA is going to the right mailing list!
We all know that mobile marketing is becoming more relevant as the number of people who use their tablets and smart phones for information increases. With mobile marketing you will increase your opt-ins by giving your customers more information on what they will receive, how often and how to opt-out. Make sure your CTA provides incentive; it could be a coupon, entering a sweepstakes, special offer, etc.
PPC advertising costs you money, so you want to make sure every click you pay for counts. A PPC campaign is highly targeted traffic, so it’s important that you don’t confuse your pay per click visitors. Your landing page should be solely dedicated to s single purpose with a strong CTA. For example if you are a landscaping company wanting to build your customer base, your landing page should provide your company information, a form to fill out for more information and an incentive for doing so, i.e. first month service free and free estimate.
Direct Etc. will help you develop the strong CTA’s to increase your response, exposure and conversions. Contact us for more information.