Why Are Keywords Important For Your Website?

Keywords are what a person types into a search engine when they are looking for something online.  So, it is important when creating content for your website that you choose the right keywords for search engine optimization (SEO).

After all, there is no point in having a website if the website is not found by potential customers! 

How do you determine which keywords to target?  Start by developing a list of possible keywords that describe your services or products.  Then search for them on Google and see who shows up in the search results.  This will show you if the keywords are really relevant to your website and show you which competitors are showing up. From this information you can do a complete analysis using various web tools available, i.e. Google Keyword Tool, WordTracker, Market Samurai, etc. to determine your primary and secondary keyword lists.  The primary keywords will be used for your Onsite Search Engine Optimization (SEO), which includes content, title tags, meta descriptions, alt tags and H1 headers.  The secondary list can be used in promoting your website with online pay-per-click (PPC) campaigns.

When you start implementing the keywords into your website, remember to create individual pages that are relevant to just a handful of the keywords.  This will give you a high quality content ranking with the search engines.  If you try to put every keyword on every page, this will result in a poor quality content ranking and the pages will be penalized by the search engines.

Remember, all of your competitors are doing SEO on their websites as well.  Trying to compete for a single keyword is very difficult. But you can target longer keyword phrases that closely match your target market. This approach will make it easier for you to come up on the first page of search engine results pages (SERP’s).

For example, if you are mattress company it will be very difficult to come up high with the term “mattress” because of the competition.  But, “mattress for sale online” would be easier for you to work with.

So, if you are ready to build a business website or have one already that is not ranking well in searches, we recommend the first thing to do is a Keyword Analysis – this will give you the strongest foundation to build a website that will be FOUND!

A word of caution, SEO is an ongoing process that can be quite time-consuming – especially to be done correctly.

The importance of being found at the very moment someone is looking to buy cannot be overstated. Consider seeking out the services of professional. The investment will pay off in the end.

Video Marketing, Why You Need It

Video Marketing is a very hot topic now and is growing rapidly. Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013 and must be incorporated into your website’s content marketing strategy.

Your website’s content and your blog gets your message in front of your potential customers and you can be found via Long Tail Keyword search in Google.  However, Video is much easier to syndicate and will get that video in front of as many eyeballs as possible.  There are several ways to post syndicate your videos, here are a few resources:

  • YouTube
  • Video Aggregators, e.g. Veoh, Blip, Metacafe
  • Post Link on Your Social Media – Facebook, Twitter, LinkedIn, Digg, etc.
  • Place Video on your website or blog
  • Ask other websites to post your video
  • Post your video on iTunes as a video podcast

As you can see, website content is important, but one video allows you dozens of places to post and get you more exposure.

Creating videos is simple and inexpensive.  You don’t need a director, professional equipment, editing skills or software.  You just need a video camera or smart phone to get started.  Find the best person in your company to be your star and then deliver information people can use and enjoy.

Think about it, as a restaurant owner, wouldn’t a video of patron enjoying your venue and raving about the Chef’s Special have way more impact than pictures on your website? You bet!

If you’re a landscape company, a video showing the transformation of a customer’s property as well as the customer enjoying their new yard is far more impactful than just before & after pictures.  And as an added bonus, a clients’ testimonial on video will carry far more weight than one that’s written.

Another advantage of Video marketing is its ability to establish your company’s personality even faster than writing articles or blog posts.  On video your personality comes through to viewers and gives them an opportunity to like and share you with their social community, expanding your reach even further.

Even though video is established in most market areas, the number of companies using it effectively is relatively small. So the use of videos to discuss your products and services definitely sets your company apart from your competition.

The growth of mobile devices such as smartphones and tablets accessing the internet is phenomenal. Video plays very well on these mobile devices.  As your Blended Marketing Solution provider, Direct Etc. will help you to integrate your online marketing, including videos with your direct mail and email campaigns to ensure all channels perform at their best!

Contact us today to see how we can help you.


Google Places Update

As we all know Google is constantly updating their products and search algorithms.  Direct Etc. will keep up with these changes and get the information out to our readers as quick as we can! We know how important it is to the small business owners to keep up with these changes and adjust their business listings on the Internet to advance their brand and continue to grow business.

In an effort to bump up their social network Google+, the search engine has replaced Google Places with Google Plus Local.  When Google Plus launched in 2011, there was a lot of enthusiasm, however, the usage statistics did not keep up with the pre-launch hype.  With replacing Google Places with Google Plus Local, which will also interface with Zagat, Google hopes its 100 million users with start interacting more frequently on the social network and give Facebook more competition.

If you already have a Google Places page, it has been replaced with the new Google+ Local page.  So you don’t need to worry about doing anything with your listing.  Here is a list of changes that have been implemented.

  • The substitution of the new Google+ Local pages for Google Places pages
  • The appearance of a “Local” tab within Google+
  • The integration and free availability of Zagat reviews
  • The integration of Google+ Local pages across Google properties, i.e. search, Maps, mobile
  • Integration of a circles filter to find reviews/recommendations from friends, family and colleagues.

When Google launched Places their hope was that merchants would use it to interact and communicate with their customers and prospects.  This didn’t happen because of the limitations of Places.  Learning from that Google+ Local is much more versatile and social “friendly” with functionality equal to Facebook and Twitter.

These changes will enhance the consumer experience with a relatively small adjustment and learning curve.  Internet users will continue using Google as they have but get the benefit of the richer pages and Zagat ratings.  Millions of local merchants can use the technology to create dynamic pages and content and create greater engagement with customers and prospects.

If you don’t have your Google+ Local page, we encourage you to do so soon.  It’s free and easy to set up.  However, if you need some help, please contact us.