Why Are Keywords Important For Your Website?

Keywords are what a person types into a search engine when they are looking for something online.  So, it is important when creating content for your website that you choose the right keywords for search engine optimization (SEO).

After all, there is no point in having a website if the website is not found by potential customers! 

How do you determine which keywords to target?  Start by developing a list of possible keywords that describe your services or products.  Then search for them on Google and see who shows up in the search results.  This will show you if the keywords are really relevant to your website and show you which competitors are showing up. From this information you can do a complete analysis using various web tools available, i.e. Google Keyword Tool, WordTracker, Market Samurai, etc. to determine your primary and secondary keyword lists.  The primary keywords will be used for your Onsite Search Engine Optimization (SEO), which includes content, title tags, meta descriptions, alt tags and H1 headers.  The secondary list can be used in promoting your website with online pay-per-click (PPC) campaigns.

When you start implementing the keywords into your website, remember to create individual pages that are relevant to just a handful of the keywords.  This will give you a high quality content ranking with the search engines.  If you try to put every keyword on every page, this will result in a poor quality content ranking and the pages will be penalized by the search engines.

Remember, all of your competitors are doing SEO on their websites as well.  Trying to compete for a single keyword is very difficult. But you can target longer keyword phrases that closely match your target market. This approach will make it easier for you to come up on the first page of search engine results pages (SERP’s).

For example, if you are mattress company it will be very difficult to come up high with the term “mattress” because of the competition.  But, “mattress for sale online” would be easier for you to work with.

So, if you are ready to build a business website or have one already that is not ranking well in searches, we recommend the first thing to do is a Keyword Analysis – this will give you the strongest foundation to build a website that will be FOUND!

A word of caution, SEO is an ongoing process that can be quite time-consuming – especially to be done correctly.

The importance of being found at the very moment someone is looking to buy cannot be overstated. Consider seeking out the services of professional. The investment will pay off in the end.

How Do You Create A Strong Call To Action?

In all of your marketing efforts, the main objective is to get a response.  The call to action (CTA) is the most important part of your message of your website, email campaign, direct mail campaign, SMS campaign or pay per click campaign.

The problem with most CTA’s is they are not clear enough as to what your audience will be getting, or they do not stand out enough.

The most common CTA mistakes on websites is a lack of detail.  For example, “Buy Now” – Buy What?  Or, “Click Here”…and what download a virus?  Make your message clear – “Click Here To Sign Up For Our Newsletter” or “Fill Out The Form to Buy Our Video”.  The design of your CTA is also important.  The CTA should be larger than other elements on the page and use color and contrast to make it stand out.

This is also a problem with Direct Mail, if your printed piece is covered in “Act Now”, “Limited Time Offer”, or “Supplies Are Limited”, this is not a strong message to the consumer who has been seeing these messages over and over and they tune them out.  Be clear on what your company is offering, for instance, if you are a pool contractor, you may want to offer free estimate and a $100 off coupon for returning the card.    With direct mail it is also very important that your CTA is going to the right mailing list!

We all know that mobile marketing is becoming more relevant as the number of people who use their tablets and smart phones for information increases. With mobile marketing you will increase your opt-ins by giving your customers more information on what they will receive, how often and how to opt-out.  Make sure your CTA provides incentive; it could be a coupon, entering a sweepstakes, special offer, etc.

PPC advertising costs you money, so you want to make sure every click you pay for counts.  A PPC campaign is highly targeted traffic, so it’s important that you don’t confuse your pay per click visitors.  Your landing page should be solely dedicated to s single purpose with a strong CTA.  For example if you are a landscaping company wanting to build your customer base, your landing page should provide your company information, a form to fill out for more information and an incentive for doing so, i.e. first month service free and free estimate.

Direct Etc. will help you develop the strong CTA’s to increase your response, exposure and conversions. Contact us for more information.